Mira lo que TAM puede hacer para ti y tu producto Follow Us

Tam´s plus, acting as the bridge so that the companies can take their products to the final consumer, is that we follow growth plans to maintain them in the channels they are in, but also in the constant search to reach other new channels, including export markets.

A success case is Provence dressings, where we are in the process of exporting them to WM Central America.

At TAM, we identify the needs of companies through a two-step process. First, we conduct a viability diagnosis. Second, based on the results of this diagnosis, we collaborate with TAM to review the company's objectives. TAM then acts as a dedicated marketing and administrative department for the companies, enabling them to avoid incurring high operational costs and entrusting us with the following functions:

We advise, train and act as the commercialization and administration department for the companies, in which its main objective is that the company does not incur in increasing operative costs and that it dedicates itself to produce properly and on time; and leave in our hands the following functions:

Presentation of the article or articles to the different channels in accordance with a defined strategy, enter in these channels and follow up of the negotiations
Direct contact with the domestic distributors in order to have an efficient supply chain that allows to achieve a “just in time” process.
Monthly statistics follow up of the sales and inventories, so as to monitor its displacement and make strategies in the sales channel to have a health turnover inventory.
We have a permanent feedback in the sales channel and also with our clients, in order to achieve the best results.
We will be in constant contact with the company to oversee the fabrication details, inventory and on time supply.
We carry out a business review of the channels, with our clients, biweekly, monthly or quarterly depending on the their needs, in which we evaluate together the areas of opportunity and the objectives for the next periods.
Additionally and with the purpose to increase the rotation of products, ideas are presented that help better, the product image, the supply chain, etc.

¿What are our services?

Constant training and counseling
Evaluation of the National Market
Administrative Management

We provide these services to entrepreneurs, developing and consolidated companies. We identify the training they require, from a business plan up to placing the product and making a follow up all the way to the final consumer.

We have installations where the client, at any moment can solicit consulting, training and follow up of the results of their product.

In order to present products in various sales segments, we conduct an evaluation of their opportunities through a diagnosis. In this brief feasibility analysis, we consider:

Competition:

price, brands, position of the competition in the different channels.

Demand/Region

Central area of the country (sales concentration of 60 to 80% )

Identification of the market segments

where the product may be attractive, retail, wholesale, convenient, others.

We need the client to provide us

with the following: samples, Price list, catalogues, so that we are able to know the product.

a) Product and market

First Stage

Catalogue the product

With an analysis of the products we can position the product correctly in the different and appropriate distribution channels and market segments.
We take the products of our clients and in their representation, introduce them in the principal chains:
Retail (Wal-Mart, Comercial Mexicana, Soriana, Chedraui, Casa Ley, HEB, Dorians, among others)
Membership (SAMS, Costco, etc.)
Departament Stores (Liverpool, Sears, Palacio de Hierro, etc.)
Wholesale (depending on the category)
Specialized Stores

a) Product and market

Second Stage

Position the product

Once the product is in the sales channel, we monitor up to the point of sale.Follow up post-sale of the products, with statistical analysis of order control, sales, inventory, displacement. We administer the sales systems in all the chains , for example, at Wal-Mart the Retail; CM in Provecomer, etc.We monitor the product demand to establish negotiation strategies in the sales channels with the objective of identifying problematic, increase sales volumes, restructure mix of sales, adequate exhibition of the product; etc.

b) Distribution

Third stage

Supply Chain and feedback

TAM has alliances with distributors all over Mexico, mainly in the central part of the country, which allows to position and promote its products at a national level, therefore reassuring a control of the inventories with each distributor and a logistical monitor to deliver the product on time and properly.
This handling assures direct contact with each of our distributors to whom we give a feedback with statistical information and we monitor them to identify problems in each zone. We visit out of state distributors with the client´s prior authorization.

c) Feedback with the client

Sales reports and the advances are given biweekly or monthly, so as to revise them at meetings with the client and to make decisions to better the work and expansion plans.

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